Social Media has become a buzz word, and it is a vital part of business around the world. There are over 4.74 billion people on social media networks that constitute more than half of the people on earth. Such a boom in social media offers an opportunity for individuals, businesses, governments, social organisations and communities to share, connect and communicate without any geographical boundaries. Many organisations have already started leveraging the power of social media in business communication and marketing. This course has been designed to provide you with a full understanding of how to plan, manage and execute a successful social media strategy using various online platforms. Participants will gain fundamental knowledge of social media marketing as well a specific skill sets to create, manage, track and monitor social media marketing campaigns using social media platforms like Facebook, Twitter, LinkedIn and YouTube.
Introduction to Social Media Marketing and Strategy
Learners will investigate social media marketing and plan effective strategies for social media by:
Marketing on Facebook: Designing and Managing Facebook Advertising Campaigns
Learners will explore the use of Facebook for marketing by:
Advertising on Twitter: Designing, managing and monitoring Twitter campaigns
Learners will examine the use of Twitter for marketing by:
Advertise on LinkedIn: Setup, Managing and Monitoring Campaigns
Learners will evaluate LinkedIn as a social media for marketing by:
YouTube Marketing: Designing and Managing YouTube Channel and advertising Campaigns
Learners will actively engage in learning the potential of YouTube for social media marketing by:
This course is designed for anyone interested in understanding and developing insights to use social media for marketing and communication. However, people engaged in start-ups, budding entrepreneurs, small-scale business owners, NGOs, Government organisations interested in using social media for the growth of their business or any social cause at local, national or global level, would benefit from this Massive Open Online Course.
After completion of this course participants are expected to be able to:
Two levels of certification are available based on your level of participation and completion of the tasks/activities:
Meet Your Instructor:
Dr Tejinderpal Singh is Associate Professor at University Business School, Panjab University, Chandigarh, India. Dr Singh is a successful MOOC instructor having developed and delivered the ‘Digital Marketing’ MOOC -- ranked amongst the top 15 online courses worldwide (amongst top 5 in India) by the Class Central on the SWAYAM platform of the Ministry of Education, Government of India. He has over 16 years of teaching and research experience in marketing, e-learning and qualitative research. With a PhD from Punjabi University, Patiala (India), he also serves as Editor-in-Chief of International Journal of Marketing and Business Communications (IJMBC). He is a Certified Professional Trainer of Qualitative Data Analysis (ATLAS.ti) and published widely in various journals of national and international repute.